Wednesday, August 27, 2008

You know you want something called a "Vladmaster."

Remember Viewmasters?

I must have had hundreds of Viewmaster reels. You used to even get them at tourist sites, so you could go watch mini-slides to remind you of your vacation at Busch Gardens or Niagra!

i welcome the renaissance of this art form with open arms (and a finger cramp from the clicky-thing).

Vladmaster Kafka Reel Set
Vladmasters are handmade View-Master™ reels designed, photographed, and hand-assembled by Vladimir. They make use of toys, neglected household objects, and odd ephemera to tell 28-picture tales of train chases, missing steam shovels, disastrous dinner parties, and overly adventurous cockroaches.In addition to well-known longer works such as The Metamorphosis, The Penal Colony, and The Castle, Franz Kafka wrote a series of parables. These parables are brief and enigmatic re-imaginings of traditional mythic and historic figures. Poseidon grows bored with the sea; Alexander the Great is overcome by the weight of his own body; and the desecration of a temple becomes a ritual event for its worshippers. When Vladimir was much younger she painted the words to several of these parables, in English and German, inside of the storm drains of Corvallis, Oregon. Due to the fact that she used water-based paint, they have almost certainly been washed away by now. This set consists of four handmade Vladmaster reels and a charming box in which to keep them. The reels feature 3D images of dioramas and characters designed, photographed and hand-assembled by Vladimir.

Send it in a Letter, Baby, Write it on the Wall

Beautiful and Lovely Altered Journal

Danielle Greene of Irvington, NJ, has a passion for paper!

Her Etsy Shop, Collective Elements, Is chock-full of lovely journals, notecards, stationery and embellishments... with some crochet thrown in for good measure!

Self Mailer Letter/Envelope - Set of Two

A great feature of Danielle's shop is the "Pay it Forward" section! I asked Danielle to tell me more about this Etsy phenomenon:

"PIF means Pay It Forward. The PIF process involves a seller giving
away an item for free (or the amount of the listing fee). The buyer
is then charged with the task of paying that kindness forward bylisting a PIF in their shop or paying that kindness forward in a different way."

You can find this great "So in Love" card in Collective Element's PIF section... snap it up, and get ready to pass on the good karma!

Collective Elements will go on the road to a number of upcoming fairs and shows:
aturday, Sept. 13, 2008
Handmade Cavalcade
Beacon, NY
1:00 pm to 8:00 pm
the NewNewEtsy Team's road trip to Dutchess County.
For more details, visit

Saturday, Oct. 11, 2008
Oktoberfest and Second Annual Arts and Craft Fair
Sunnyside Heights, NY
For more details, visit

Saturday, Oct. 25, 2008
Handmade Faire
Medford, NJ
10 a.m. to 4 p.m.
For more details, visit

...and catch Danielle in the blogosphere at!