New Logo!!!

So you'll see, at the top of the page, the logo our friend Michele created for me! i adore it. please let me know if you'd like to get in touch with her for any logo or banner work, she is fantastic to work with and unbelievably talented.

next step... trademarking.

Baby Steps...

The other day, I went to help some close friends pack up to move. I've been taking my business cards with me everywhere and handing them out like candy, because thanks to Vistaprint, i have a hefty supply!

one of our friends' parents were there helping, too. they run a jewelry store nearby. the good thing is that i've worked with the dad pretty closely in the past, as he did our wedding bands, and he knows that i'm reasonable and easy to deal with in the business sphere. we've also hung out with them socially, and they seem to like me. ;) but i wasn't ready to pitch my line to them to see if they would carry some pieces in the store.

so.

i recently acquired, from another etsy-an creations by ingrid a little card-holder... made from a capri sun wrapper.



so you see, now i can say "oooh, you wanna see my awesome business card holder???" without saying "hey! take my business cards! i got 500 of 'em!!"

and it totally worked. our friends did not as yet have cards, and it paved the way for one to say "hey, dad, alex is selling her own jewelry!" it couldn't have worked out more smoothly if i had done a huddle beforehand. i was really proud of myself for not chickening out, and super happy that my friends are so awesome. but, of course they are. :)

Conquering fear of code!!!

Oh man.

I'm sure I'm not alone out there, but I am a creative type who never quite grasped the finer points of HTML. Thanks to things like myspace, i'm warming up, and tonight with a little help, I'm figuring out how to trick out this fine space of bloggery. :)

Met up with a customer in the city tonight, she purchased earrings for a wedding she's heading out to in CA tomorrow. I suppose I should advertise that, a 'free shipping' option for my NYC and North Jersey peeps, in that I will hand-deliver! It was really rewarding seeing the earrings on her. She looked gorgeous in them!

Persephone's Seeds

Hades ruled the Underworld. Hades loved Persephone. Hades kidnapped her and took her off to the great Down Below. Lucky for that girl, her parents Demeter and Zeus had some connections and sprung her from her captor, but not before Persephone had herself a little Underworldly nosh... pomegranate seeds.

Because she ate food of the Underworld, she had to return down there and hang out with Hades for four months of the year, and Demeter made those months Winter.

Moral of the story? Always pack a granola bar.

These little red glass beads are wrapped in sterling silver wire. They glow out of their little cages seemingly from within, and hang from dainty sterling earhooks. I hope they serve as a reminder that to everything, there is a season.




Triple Freshwater Pearl Dangles



Three top-drilled freshwater pearls dangle from silverplate chain and sterling silver earwires. Perfect for an evening with your hair up!

Feedburns and myspace and chatrooms, oh my!

In an effort to Get The Word Out, I now have this blog, a myspace page, and an lj for my store.

I'm hoping that I have time to continue to create jewelry after all of the posting I'll be doing...

I CONQUERED feedburner, however! whew, very proud of myself... still learning about everything. discovered CHATROOMS in etsy this morning, wow, is that intense.

still trying to figure out new and exciting marketing strategies! need to call hoboken about the arts and music festival for the fall.

Wednesday's favorites!!

One of the things I love about etsy is the "mini" feature. In this case, here's a 4x4 of items I've added to my favorites. There are some amazing artisans among this group of picks, hope you enjoy perusing!

Tangleball earrings

Like a dreamcatcher filters out all of the bad dreams, these little Tangleball earrings will filter out any bad daily-grind mojo before it even gets in your head.

Sterling silver wire is woven into a little sphere smaller than a dime, and hung from a skinny sterling earwire. These are my favorite earwires! Because of their small gauge, they are perfect for sensitive ears, and the Tangleballs are light as a feather.

***I'm getting a lot of TERRIFIC feedback on these! I'd really like to see my Tangleballs and my pearl flower earrings get into a store in Hoboken. I'm planning on making up a sample trunk and taking them to a few of the cute stores there, and just see how it goes!

Neck, meet Alex.

I am my most convenient model, so i've started taking self portraits with necklaces on to show the length. The only snag...well, when was the last time you saw a close-up of your own neck?

It's alien territory.

This Dark Horse necklace will be for sale on Etsy later today, as a set with a pair of matching earrings!